Друг: The Rise and Fall of Russian Memes
Which one are you out of your friends? Truck freak, Crazy ass, The fighter, or maybe друг? Using the Russian word meaning "friend", друг is especially dear to the inhabitants of that cold country, including me, so I could not pass by this meme, as it is a weighty reason of introducing the Russian memes, their features and problems. When a meme from the west comes to Russia, it is the norm, but a leak of our meme abroad is a whole event that happens once in a blue moon. This is the first time when a Russian meme has transcended the boundaries of the so-called "mass memes", and in the case of Russia, such memes mock stereotypes, communism, and hypertrophied soviet culture. Although this meme does not belong to the realm of surreal memes, it technically has certain similarities, and is pretty abstract. Paradoxically, the first Russian meme of such an orientation was originally created abroad, and not even by a Russian person. Друг was made by a Twitter user @korol