The Memeologist Manifesto
Today I declare my personal views on Memeology , the study of Internet memes. Memeology and progressive meme views are held on 20 fundamental statements: 1) Memeology is not memetics. Memeology pays attention to Internet memes, especially the postmemes , as well as their memeogenesis (history of a meme), from the point of view of culturology, philosophy, sociology, and linguistics, regardless of relevance. Memetics studies the evolution of society and the concept of viral ideas. 2) A meme is an idea that spreads in the society. In the context of memeology, it is an Internet meme, including a postmeme, the wealth of web culture. 3) A single meme is a meme . In most cases, when a mememe reaches an exploitable form, it gives birth to a new meme. This process is called protomemization. 4) Perception of memes is subjective, but it does NOT prevent to analyze and evaluate them from different angles. Meme analysis is based on three branches: Context, Form/Content (or Idea/Sh